RefreshWeb

Since 2002, this Austin, Texas-based team has focused exclusively on business-to-business companies, positioning itself as one of the city's early dedicated B2B SEO agencies. Operating with a small staff, the agency works with US-based B2B companies, including manufacturers, and states it has worked on well over 100 websites over the course of its operation. Its stated approach centers on keyword selection grounded in deep research, aiming to identify not just relevant search terms but those a client has a realistic chance of ranking for. Services described include search engine optimization, pay-per-click advertising as a Certified Google Partner, content marketing through what the agency calls premium content development, and broader digital strategy work. The SEO process includes a paid site assessment, priced at $1,000, that evaluates technical issues, mobile page load speed, Google's scoring of a site, and missed search volume compared to named competitor URLs; this fee is credited toward further optimization work if the client proceeds. For prospective SEO clients, the agency requests a list of 10-15 expected search phrases along with four to five competitor URLs, which it uses to expand keyword targeting and benchmark site performance. PPC management is described as being run for measurable return on investment, with attention to campaign integrity and rigor. The agency also publishes resources on technical SEO, analytics, and paid search aimed at explaining its methods to B2B clients.