ROI Society

Based in Austin, ROI Society works specifically with law firms — criminal defense, family law, and select personal injury practices — across the United States. The firm is led by Jay Pallazola and co-principal Lia Liu, and describes itself as built around how lawyers grow rather than a general agency that later added legal clients. Team size is small, in the 1-10 range, and engagements are structured around a diagnostic call followed by a 12-month plan tailored to each firm rather than fixed service packages. Services cover search marketing (SEO, GEO, and local search built around how prospective clients search for attorneys), paid advertising across Google, Meta, and Local Services Ads with spend tracked to case type, and AI-driven systems including intake automation, CRM setup, and reporting to reduce lost leads. A further strand covers strategy and oversight — vendor coordination, annual planning, and a single point of contact managing the overall system. The process starts with a 45-minute diagnostic call reviewing market, vendors, spend, and intake, followed by a custom 12-month plan if there is a fit; work proceeds month to month without upfront fees, and firms retain ownership of the assets built. Credentials referenced include Google Partner status, Meta Certified Media Buying Professional, and GoHighLevel Admin.