Scale My Craft

Based in Austin, Texas, Scale My Craft works with sellers on Amazon, supporting brands from their first product launch through to established, higher-revenue operations. The team, sized at up to ten people, has been active in Amazon brand growth for more than five years and states it has supported over 100 Amazon and DTC brands across marketplaces in the US, UK, EU and GCC regions. Client categories mentioned include beauty, DIY, pets, toys, kids, textiles, supplements, and medical tools and equipment, reflecting a broad range of product niches rather than a single vertical focus. The agency's declared services are search engine optimization and pay-per-click advertising, applied specifically to Amazon listings and ad campaigns. Its stated process runs through four stages: Discovery & Alignment, where goals and current challenges are reviewed; an Audit & Opportunity Map covering listings, ads and competitive positioning; a Strategy Blueprint that sets out a customized roadmap before execution; and Reporting & Scaling Forward, involving ongoing monitoring of metrics such as TACoS, sales velocity and ranking, with weekly reporting. Work is organized into named packages — Launch Sprint for first-time sellers, Growth Accelerator for early-stage brands aiming to control ad spend, and Brand Domination for established sellers seeking to expand across categories. The site references a TACoS reduction of around 50% while scaling revenue as part of its growth work.