SemUp

Operating from Munich since 2011, SemUp is a one-person specialist practice offering Google Ads and SEO services to businesses across Germany and Switzerland. The agency positions itself as a direct alternative to larger agency structures, working with clients in sectors such as investment, insurance, e-commerce, real estate and hospitality, industry, and education, serving both B2B and B2C organizations. Erhan Herzog, the practitioner behind SemUp, is Google-certified and describes over ten years of experience in search engine marketing, offering a free initial consultation as an entry point for prospective clients. The service range covers Google Ads campaign management aimed at generating profitable customer acquisition, search engine optimization intended to build long-term organic visibility, and content work that incorporates AI tools, including ChatGPT-based approaches to content production for search visibility. Consulting and workshops are also offered, framed as individualized strategy sessions for clients seeking internal guidance rather than full outsourcing. A documented case example involves a website relaunch for a Swiss client (Carhelper AG) that included the addition of two further language versions; the described outcome was a 42% increase in SEO visibility following the relaunch, alongside advisory support during the transition. Client feedback cited on the site references outcomes such as increased Google Shopping order volume and improved lead generation through Google Ads campaigns in sectors including fertility medicine and e-commerce.