Setter Advertising

Based in Natick, Massachusetts, this full-service marketing agency serves organizations across a wide range of sectors — tech startups, higher education institutions, corporate and nonprofit clients, and both B2B and B2C businesses. Its client roster includes higher-education institutions such as Babson College and Assumption University, construction and professional services firms like Consigli Construction and Hinckley Allen, and organizations such as Harvard Medical School, the World Wide Web Consortium, and Project Bread. The team is small, in the 1-10 range, and positions itself as a strategy-first shop that aligns individual marketing tactics with broader organizational objectives rather than promoting a single specialty. The agency's work spans brand strategy (market research and analysis, internal and external interviews, audience segmentation, brand positioning, and message architecture), digital marketing (user experience research, information architecture, website and app design and development, web accessibility, video and demo production, paid search/programmatic/social advertising, inbound and content marketing, SEO, email marketing, and social media marketing), and traditional marketing (brochures and viewbooks, print advertising, direct mail, case statements, appeals, product packaging, tradeshow materials, outdoor, and broadcast). It also handles brand identity work. Client testimonials reference website redesigns intended to support both recruiting and business development, and marketing communications built around complex strategic challenges rather than isolated campaign tactics.