Shire Lyon Ads

Shire Lyon Ads operates out of Branford, Connecticut, and serves small businesses across the state, with client work noted in the medical, business, law, and finance industries. The agency also lists coverage of several Connecticut towns including Bridgeport, Hartford, New Haven, Stamford, and Fairfield, indicating a regional focus rather than a purely local one. Founder Shire Lyon's stated expertise centers on media writing, digital marketing, paid ads, SEO, and SEM. The agency's service list includes SEO (both local and organic), pay-per-click advertising, Google Ads audits, paid search advertising, social media marketing and advertising across platforms such as Facebook, Instagram, LinkedIn, Snapchat, Twitter, Pinterest, and TikTok, as well as content marketing, content writing, and digital strategy. It also offers newer offerings such as AI-focused search engine optimization and ads on platforms like OpenAI's ChatGPT and Reddit. A named framework, the Audience DNA Audit™, is used for audience targeting work, described as a method to focus messaging on specific customer segments rather than broad audiences. Another proprietary approach mentioned is the Lyon LEAD System™. The agency also runs a membership program called the Shire Lyon Collective and provides a free ROI calculator and case studies as part of its client resources.