Steel SEO

Based in Macungie, this small local search firm focuses on the Allentown-Bethlehem-Easton metropolitan area, positioning itself as a Lehigh Valley-based partner for small businesses rather than a broad-service marketing shop. It works with local companies looking to increase visibility in their immediate market and generate more revenue through organic search, rather than large national accounts. The team is small, keeping client contact direct rather than routed through account managers or sales staff, and describes over ten years of industry experience. The service list centers on local SEO fundamentals: setting up or optimizing Google Business Profiles, building and maintaining consistent citations (name, address, phone number) across relevant listings, and publishing or optimizing service pages and supporting content such as how-to articles and about-us pages. For businesses in competitive sectors, earned media campaigns (link building) are used to secure mentions and links from local and industry sites. Technical work includes improving site performance and load speed, along with implementing local business schema markup to support search visibility and eligibility for enhanced search features. Pricing is structured around a $999 two-month "sprint" covering initial setup and foundational SEO work, split into two payments, followed by an optional ongoing monthly plan starting at $500 for continued maintenance and optimization. Free quotes and audits are offered before any commitment.