Subhash Kashyap

Subhash Kashyap is an individually run SEO consultancy based in New Delhi, India, operating since 2010 and working with small and medium-sized businesses across multiple countries. The practice is built around one consultant rather than a large team, positioning itself as a hands-on alternative to full-service agencies for SMBs seeking organic growth guidance. Before working independently, the consultant spent time at Appextech and Internet Moguls, and later co-founded and ran The Web Hospitality (TWH) from 2014 to 2023, before exiting that firm and returning to independent consulting in 2023. The declared service range covers Search Engine Optimization, Ecommerce Marketing, Business Consulting, Content Marketing, Content Writing Services, Corporate Training & Coaching, Digital Strategy, and Product Marketing. The described SEO methodology includes technical audits, keyword mapping, content marketing, and link building, combined with an emphasis on topical authority and semantic SEO. Work involves building topical maps to close information gaps, developing semantic content networks intended to help search engines recognize a site as an authoritative source, and applying Natural Language Processing–informed strategies aimed at helping smaller brands compete against larger ones. Additional stated activities include keyword research aligned to audience and industry analysis, website performance and mobile optimization, content development, high-quality backlink generation, and ongoing performance tracking using analytical tools.