The Digital Hawks

Based in Downers Grove, Illinois, The Digital Hawks operates as a white-label paid media partner for marketing agencies rather than working directly with end-brand clients. Its team of 1-10 people delivers Google Ads, Bing Ads, and paid social campaigns on behalf of agency partners, remaining invisible to those agencies' end clients. The stated aim is to integrate into a partner agency's workflow and brand voice so that account managers can present the work as their own, supporting retainer renewals and client confidence during quarterly business reviews. Core services include Paid Search (Google Ads, Bing Ads, and Shopping campaign setup and ongoing optimization), Paid Social (campaigns across Meta, Instagram, TikTok, and LinkedIn oriented toward pipeline rather than impressions), and Account Management Support, which covers strategic oversight, QBR preparation, and AM training through a program called Own the Client Call. Their process follows four stages: Strategy (aligning on client goals, KPI benchmarks, and tech stack, plus auditing existing campaigns and funnels), Structure (building a tailored PPC roadmap covering channels, budget, creative, and optimization cadence), Go Live (executing campaigns using a Skai-powered stack with daily monitoring and testing), and Outcomes (delivering white-labeled, branded dashboards with data translated into narratives for client meetings). The agency states it works with a limited number of agency partners at a time and begins new relationships with a discovery call.