The Next Ad

Based in Amsterdam, this small team of one to ten people positions itself as a digital advertising specialist rather than a broad-service marketing shop, choosing to focus on a limited set of disciplines it says it does well. The agency describes working as an extension of a client's own team, with experts available on a flexible basis, and it also offers an "operations center" model through which other agencies can bring in dedicated, full-time advertising staff to support their own projects, either in-house or remote. Its core offering is digital advertising campaign management across a wide range of channels, including Facebook, Instagram, YouTube, Google, Snapchat, Pinterest, LinkedIn, TikTok and Amazon, covering search, display and social formats. Beyond running campaigns, the agency provides cross-channel strategy and operational support, describing its approach as tailored to each client's goals rather than organised around single channels. It also offers tracking management services, implementing tracking pixels across platforms to give clients visibility into website and campaign performance. Declared service areas additionally include search engine optimization, pay-per-click and social media marketing, positioned alongside the paid advertising and strategy work as part of a fuller-scope approach to digital marketing. The company describes a background in technology development that it applies to solving advertising and tracking challenges for the brands it works with.