The Yellow Web

Based in Amsterdam on Herengracht, this agency positions itself as a digital partner for ambitious brands looking to strengthen their online presence and scale. With a team of up to ten people, it works across branding, web design and custom software, describing its approach as combining strategy, creativity and technology rather than delivering isolated projects. The agency frames its work as long-term partnerships aimed at building brand consistency and sustainable growth, serving businesses that want a professional, cohesive digital foundation. The service offering is organised around three areas the agency calls Company Essential, Company Growth and Company Intelligence. Company Essential covers web design, UX and web development, intended to establish a brand's core digital identity. Company Growth includes performance marketing, content creation and SEO, aimed at attracting visitors and converting them into customers through strategy and campaign work. Company Intelligence covers analytics and reporting, dashboards, automation and what the agency terms GEO Analytics and AI Findability, supporting data-driven decision-making. Additional declared capabilities include social media marketing. Beyond individual services, the agency emphasises tracking performance by traffic source—organic search, paid campaigns, referrals, social media and direct visits—to help clients understand which channels generate value and where to direct investment. The stated aim across these services is to move clients from initial brand definition through digital execution to ongoing measurement and adaptation.