Top Floor

Based in the New Berlin/Milwaukee area of Wisconsin, Top Floor is a marketing agency focused specifically on manufacturing and industrial companies. Its site frames its work around lead generation and pipeline growth for this sector, positioning digital marketing as a connected system rather than a set of standalone tactics. The team is organized as a small-to-midsize group, and the agency emphasizes direct communication with clients over automated or templated processes. Services listed include SEO, paid search and display advertising, social media marketing, content marketing, web development and eCommerce, with website builds handled on WordPress and Drupal platforms. The agency also offers marketing audits and lead generation as distinct service lines. Rather than offering fixed service packages, Top Floor describes building each digital marketing campaign from scratch around a client's specific objectives and challenges. It also runs a manufacturing-focused event, The Manufacturing Roundtable, and produces resources such as a podcast, blog, videos and downloadable content aimed at its manufacturing and industrial client base.