Twenty Seven + Five

Based in Ottawa, Canada, Twenty Seven + Five works with ecommerce brands across the United States and Canada, focusing on paid acquisition through Meta and Google Ads rather than a broad marketing mandate. The small team positions its work around profit metrics rather than platform-reported figures, tying campaign decisions to new-customer acquisition cost, marketing efficiency ratio, and contribution margin drawn from a brand's own financial data. Its two core services are Meta Ads and Google Ads management. On Meta, the agency builds audience strategies, tests creative variations, and runs retargeting linked to revenue outcomes, tracked through Pixel and the Conversions API. On Google, it manages Search, Shopping, Performance Max, and Display campaigns, combining keyword strategy with bidding tuned to client margin targets. Additional services include creative production intended to be refreshed weekly to counter ad fatigue, full-funnel analytics and attribution connecting ad spend to P&L results, and growth advisory for in-house marketing teams. Its stated process runs in four stages: an audit of existing ad accounts to surface waste and opportunity, strategy and campaign build aligned to margins, a structured launch-and-test phase across creative and audiences, and a scale-and-report stage focused on profitable growth. The agency lists Meta, Google, Shopify, Klaviyo, Blotout, and GA4 as part of its working technology stack, using first-party tracking to reconcile discrepancies between platform, analytics, and store-reported data.