Vertical Edges

Based in Middleton, Wisconsin, this small creative and digital agency works with a team of ten or fewer people to serve small businesses, startups, and emerging brands. The agency positions itself as a 360° partner covering branding, web presence, and digital marketing, aiming to give newer or growing companies a cohesive identity across print and digital channels rather than a single isolated service. The service list spans logo design, brand identity work, website design and development, Shopify-specific builds, social media management, and search engine optimization, with mobile application marketing and animation design also mentioned among its offerings. Clients can engage through a Pay As You Go arrangement or a custom monthly package, choosing a content type and quantity before placing an order, which suggests a flexible, project-based intake process for ongoing work such as social content or design tasks. For new projects, the agency asks clients to submit contact details and project information so a team member can respond with a proposed strategy. The overall emphasis across the described services is on pairing visual design — logos, branding, websites — with the digital marketing and social media activity needed to maintain and grow an online presence, positioning the agency as a single point of contact for both the creative and promotional sides of a brand's development.