Webvisibility

Based in Genoa, Webvisibility has operated in digital marketing since 2005, working as a small, independent team of consultants rather than a large agency. The company describes a deliberate choice to take on a limited number of clients in order to manage each account closely, positioning independence as a way to act solely in clients' interest rather than that of media partners or platforms. Its consultants are organized around specific specializations — growth hacking, search marketing and social media marketing — and the agency serves both B2C and B2B markets across sectors that require search, advertising, email and social channels. Service-wise, the agency's search marketing work begins with competitor analysis and research into what potential customers are searching for, building SEO and SEM plans tailored to market type and objectives, and it states an aim to keep brands visible not only in traditional search results but also in answers generated by AI language models (referencing generative engine optimization). Social media activity is built around a mix of strategy, tools and execution methods agreed with the client, covering community management, social ads, influencer and ambassador collaborations, and storytelling on channels including TikTok. Digital advertising is delivered through programmatic platforms across general web, social and search inventory, combining brand and performance strategies with creative formats such as display banners, HTML5, native, video and audio. A separate web analytics service covers measurement planning, tracking setup, and dashboard building using tools such as GA4, Tag Manager, Looker Studio and BigQuery, framed around ROAS-oriented decision-making.