Activa Tu Negocio

Based in Mataró, Spain, this agency traces its work back to two decades of experience in digital marketing, positioning itself around a data-driven approach to digital strategy. It works with businesses seeking to understand and improve the performance of their digital channels, focusing on turning web analytics into actionable business decisions rather than pursuing marketing activity for its own sake. The team is small, structured to treat each client engagement individually, with an emphasis on establishing a solid "data culture" within client organizations so that decisions about campaigns and channels can be made with evidence rather than assumption. The service offering centers on web analytics, conversion rate optimization (CRO), SEO, PPC and digital auditing, alongside training in analytics and digital marketing and broader digital transformation and coaching support. Engagements typically start with a diagnostic of a client's existing digital strategy, examining campaign effectiveness, traffic sources, conversion rates and cost per sale, before implementing analytics tools and proposing adjustments. The agency also addresses digital strategy at a business level, advising on how to adapt to shifts such as the post-cookie environment, and has begun incorporating generative AI consultancy and training into its offering, positioning this as a tool to apply with business criteria rather than as an end in itself.