Davilac

Based in Mataró, Davilac works with companies of varying sizes and sectors, with a particular focus on ecommerce businesses looking to grow online sales. The agency has been operating since 2004 and serves clients at both national and international level, positioning itself around search engine positioning, digital advertising and conversion improvement rather than broad, generic digital marketing packages. Its core offering centers on SEO, including strategy definition, technical audits, ecommerce positioning, local and large-scale positioning, portal positioning, migrations, international SEO and long-tail structure development. Paid advertising services cover shopping campaigns, paid search, paid social, brand awareness and remarketing across major digital platforms. Conversion work includes heat maps, real visit recordings, A/B and multivariate testing, persuasive web and landing page design, persuasive copywriting, email marketing for sales funnels, and commercial advisory for websites, alongside newsletter management and inbound marketing funnel creation. A distinguishing element is Davilac Hércules, an in-house software tool used to run algorithmic analysis of website optimization, detect keyword opportunities through benchmarking and semantic and historical analysis, track SEO experiments, monitor technical audits, and cross data from multiple APIs with Analytics and Search Console. This tool is described as supporting the agency's SEO consultants in producing deeper, sector-specific competitive analysis to inform client strategy.