Acumium

Based in Madison, Wisconsin, Acumium has operated as a division of Omega Laboratories Inc. since 2001, working with a range of established brands including Duluth Trading Company, Schwinn Bicycles, American Family Insurance, CSM Truck, Promega, and Lettuce Entertain You. The agency has stated it has solved problems for over 350 brands, spanning industries from retail and consumer goods to insurance and manufacturing. Its small team positions itself as a full-service digital partner, combining strategy, design, and technical development for businesses seeking custom-fit solutions rather than off-the-shelf tools. Services described include custom software development for web and mobile applications, with attention to security, scalability, and performance. The agency also handles website design and development, focusing on both visual design and usability to support engagement and conversion, alongside user experience work aimed at reducing friction in customer journeys. E-commerce services cover platform solutions and an omni-channel approach intended to unify sales experiences across touchpoints. Digital marketing offerings are described as coordinated efforts shaped by client goals and built into broader strategy. Acumium also provides IT managed services and cloud computing support, along with data privacy and protection work. The agency states its approach is data-informed, using customer data to guide design and development decisions, and maintains technology partnerships with Microsoft, Amazon (AWS), Facebook, LinkedIn, and Instagram.