Dirigible Studio

Based in Madison, Wisconsin, Dirigible Studio is a small web design and marketing team working with businesses across various industries, including counseling practices, construction firms, pharmacies, and hospitality venues such as Connections Counseling, TDS Custom Construction, Forward Pharmacy, and The Edgewater. The team of under ten people describes itself as a tight-knit group of "dreamers, doers, coders and poets" focused on client success, positioning itself as a full-service partner for small and mid-sized businesses seeking custom websites paired with ongoing marketing support. The agency's core offering centers on custom WordPress website development, complemented by branding, graphic design, SEO, social media marketing, and content marketing services. Beyond client project work, Dirigible Studio has built its own products, including Dirigible, a website builder aimed at creators and small business owners, and Nim, an AI-powered marketing assistant designed to generate website copy, social media posts, and newsletters for entrepreneurs. The studio has also developed a Diff API for website data scraping and monitoring, which it has applied to data visualization projects. Client work spans full website redesigns and brand development, as referenced in a case study describing the process of building a brand and site for a psychotherapy practice. The company also publishes a newsletter, The Signal, sharing marketing commentary and updates from its Madison-based practice.