Advice Local

Based in McKinney, Texas, Advice Local has operated since 2009 as a provider of local presence management technology rather than a traditional client-facing marketing firm. Its offerings are built primarily for agencies, channel partners, multi-location brands and franchises, as well as individual local business owners, who use its platform to manage location data across search engines, directories, apps and social networks. The company positions its work around helping other marketers and businesses improve visibility at both national and hyper-local levels. The core of its service set is business listings management: creating, optimizing and distributing local business data to directories, data aggregators, mapping applications and in-dash navigation systems through what it calls its Data Amplifier network, which submits data to sites such as Google, Yelp, Apple Maps and Facebook. Additional tools include a free Local Rank Tracker for monitoring Google Maps and organic rankings, an Enhanced Google Business Profile toolset covering data syncing, post scheduling, review responses, Q&A management and image uploads, an AI Presence Amplifier described as applying generative engine optimization to business profiles, voice search readiness tools, store locator and web app products, and support for Google Business Profile suspensions. Platforms are described as customizable to fit partners' existing workflows, with real-time reporting for tracking listing accuracy and performance.