b.HYPE

b.HYPE is a small marketing consultancy based in Lyon, France, operating with a team of 1-10 people. Its work is built around the practice of Ahlem Mahroua, a marketing strategist with a background at Google, who advises established businesses, startups, accelerators, incubators, and institutions on how they present themselves in the market. Clients include law firms, schools, restaurants, consultancies, service businesses, and portfolio companies of accelerators and investment firms, with stated relationships including Google, Hub71, Techstars, Plug and Play, Sheraa, Seedstars, Quest Education, Women4Cyber, and Google.org. The agency's listed services span SEO, advertising, web design, marketing strategy, and social media marketing, delivered through four main areas of work. Brand strategy and fractional CMO support targets established businesses needing clearer positioning, updated messaging, and stronger online presence and marketing foundations. Startup advisory is aimed at accelerators, incubators, and VC or PE firms, helping portfolio companies define their ideal customer profile, refine their pitch, and build assets to support fundraising or sales. Corporate workshops and masterclasses cover marketing, AI, growth, and go-to-market topics, structured as practical sessions intended for immediate application rather than general inspiration. Speaking and keynote engagements address marketing, AI, and business visibility for events, universities, podcasts, panels, and institutions, with a focus on how businesses can remain visible and trusted as AI tools increasingly shape how people search for and evaluate companies.