Bowler Hat

Based in Birmingham, Bowler Hat is a small digital marketing agency working primarily with small businesses seeking new leads through web design, SEO, PPC and social media. The team is led by Marcus Miller, who has worked in digital marketing across shifts from early search engines to the current AI-driven landscape. The agency frames its work around helping businesses adapt marketing activity as search behaviour changes, including the growing role of AI tools in customer research and decision-making. Services cover SEO and Local SEO for visibility across Google Search, Maps and YouTube, Google Ads management using AI and machine learning, and web design for B2B, D2C and ecommerce sites and landing pages, with attention to conversion rates. Bowler Hat also offers AI Optimisation work (described as GEO/AEO/AIO) aimed at helping businesses appear in AI-generated answers on platforms such as ChatGPT and Gemini, alongside organic and paid social media support. Additional services include conversion rate optimisation through A/B testing, GDPR and WCAG compliance services, and website hosting. The agency's process begins with a discovery call reviewing objectives and current digital activity, followed by production of a Marketing Action Plan (MAP) setting out recommended actions, then execution support. It also provides planning frameworks such as ALCHEMY for website planning, REP for campaign planning, and ASC for AI-focused customer targeting.