ClearPoint Marketing Communications

Based in Asheville, North Carolina, ClearPoint Marketing Communications is a small marketing communications firm, founded in 2007, working with small businesses on strategy-driven campaigns. The team includes specialists in strategy, design, and search, and the agency positions its approach around understanding a client's business goals before recommending tactics, rather than leading with a fixed service menu. The agency's work is organized around a three-stage process: planning, creating, and tracking. In the planning phase, it works with clients to define growth objectives and timelines before building a strategy around them. In the creation phase, it develops integrated marketing tactics—spanning advertising, digital marketing, public relations, branding, social media marketing, and media planning and buying—designed to reinforce a consistent brand story rather than operate as disconnected efforts. In the tracking phase, results are monitored and tested against the original strategy, with monthly reporting to clients so tactics can be adjusted based on what is and isn't working. Search engine optimization is offered alongside these services as part of the broader digital marketing mix. The agency also publishes articles on topics such as marketing planning, public relations, website user experience, and site performance, reflecting the practical areas it advises clients on.