Element Advertising

Element Advertising is a small agency based in Asheville, North Carolina, working with a team of ten or fewer across corporate identity, design, and web projects. Its client roster spans tourism and hospitality (Cherokee Tourism, Ocracoke Island, Nantahala Outdoor Center, The Asbury, Chimney Rock, Rumbling Bald Resort), healthcare (Mission Hospital), education (Carolina Day School, UNCA), media (Blue Ridge Public Radio, CNN), and local breweries (Green Man Brewery, Highland Brewing Company), alongside past work by team members for national and international names such as eBay Motors, Hewlett Packard, and Ernst & Young. The agency positions its approach around listening to client goals first, then applying research and competitive analysis before creative execution. Services described include corporate identity work grounded in research and competitive analysis rather than logo design alone, along with general design output covering logos, brochures, websites, and three-dimensional mailers. Website development is handled as a structured process centered on integrating a client's brand platform into both user experience and user interface. Additional declared capabilities include SEO, advertising, marketing strategy, branding, public relations, social media marketing, and video production. Team members contribute specific skill sets: copywriting and digital marketing spanning SEO, email marketing, and 360-degree campaigns; animation and video editing for digital banners; and art direction and web design. Work samples referenced include print collateral, package design, and web projects for tourism, hospitality, and nonprofit clients in the Asheville region and beyond.