Clickpilot

Based in Moonee Ponds, Clickpilot is a small digital marketing agency (1-10 team members) that specialises in the healthcare sector across Australia. Its client base spans medical clinics and doctors, dentists including cosmetic, paediatric and orthodontic practices, alternative medicine providers, allied health professionals such as chiropractors, dieticians, optometrists, physiotherapists, podiatrists, psychologists and therapists, as well as retail and online pharmacies. The agency positions itself specifically around the needs of healthcare providers rather than offering generalist marketing services. Clickpilot's declared services include search engine optimisation, Google Ads management, social media advertising and management, web design and development, and conversion rate optimisation. Its SEO work covers keyword research and website optimisation aimed at helping healthcare practices rank in local and national search results. Google Ads campaigns are built and optimised to place client practices in front of people actively searching for healthcare providers. On social media, the agency runs paid advertising campaigns alongside ongoing management that includes content creation and responding to comments, messages and mentions to build engagement with followers. Its web design and development work focuses on building practice websites intended to encourage patient bookings, while conversion rate optimisation is applied to improve the proportion of site visitors who become patients. Case studies and a blog are referenced on the website as further examples of past work.