Concrete Digital

Concrete Digital is a one-person digital marketing operation run by Drew Abreu out of Coral Springs, Florida, working with startups and established businesses across industries such as landscaping, marine, construction, real estate, and home services. Rather than a traditional agency structure, the business positions itself as a solo operator who takes on projects ranging from a single SEO fix to full-scale, multi-channel campaign management, working directly with clients without additional account layers. Services cover website build and hosting, SEO, content marketing, pay-per-click advertising on Google and Meta, and social media marketing. Work is delivered in three formats: turnkey builds where a website or ad account is set up and then handed over for in-house management; consulting engagements focused on scaling SEO and ad performance, drawing on experience managing large advertising budgets and ranking large volumes of keywords; and full-service engagements where Concrete Digital acts as an ongoing extension of a client's team. On the analytics side, the agency sets up tracking and attribution across Google Ads, Meta Ads, and organic SEO, aiming to connect clicks to revenue outcomes and identify where ad spend is being wasted, including CRM integration for reporting. Past project types listed include site design paired with paid ads, standalone paid ad management, combined website-plus-SEO-plus-ads packages, and SEO paired with content work, indicating flexibility in scope depending on client needs.