Covert

Based in Surry Hills, Sydney, Covert is a small digital marketing agency working with a team of ten or fewer people. Its client list spans buyers' agencies, hair salon franchises, e-commerce retailers, gaming and eSports brands, and political organisations, including work for a national hair salon group with multiple locations and an online flower retailer operating across the UK, USA and Singapore. The agency positions itself as a performance-driven partner that works either as a standalone marketing team or as an extension of a client's internal department, using data analysis as the basis for its strategic and creative decisions. The agency's declared service lines cover SEO, digital strategy, social media marketing, pay-per-click advertising and web development, and its site also references content creation, answer engine optimisation (AEO), HubSpot CRM implementation and Umbraco CMS development, noting Umbraco partner status. Documented project work includes SEO strategy development for a buyers' agency, a national SEM and SEO campaign for a hair salon franchise aimed at increasing appointment bookings across multiple salon locations, a country-specific digital strategy and content programme for a gaming and eSports brand, and a multi-country paid search strategy for an online flower retailer, including seasonal Google Ads activity timed around Valentine's Day. Additional case studies referenced on the site cover e-commerce digital marketing and digital strategy work for an appliance retailer. Contact for the agency is handled directly through its director and head of digital.