David Kloeber

Operating out of Melbourne, David Kloeber Consulting is a solo digital marketing practice serving B2B and e-commerce businesses across Australia and New Zealand. Clients engage him directly, without lock-in contracts, requiring four weeks' notice to end an engagement, and work is carried out personally rather than outsourced to a wider team. Client testimonials reference sectors such as hospitality, automotive, retail products, and children's entertainment, indicating a client base spanning small to mid-sized businesses seeking hands-on management of their paid and organic marketing. Services centre on Google Ads account management, paid search audits, technical SEO, paid social, content marketing, and analytics/measurement infrastructure. Described methods for Google Ads include account and campaign architecture (including SKAG-lite structures), negative keyword and query mapping, Performance Max guardrails, brand isolation, budget pacing, anomaly alerts, and structured testing of ad assets and landing pages, with outcomes framed around lowering CPA/ROAS volatility, speeding up testing cycles, and improving intent coverage. Free Google Ads audits covering account structure, search queries, budgets, and tracking are offered as an entry point. The stated approach emphasises clean data, rigorous testing, and transparent reporting, applied across paid search, SEO, and paid social campaigns, with an aim of building measurement systems that clients' internal teams can rely on.