Digital Advocates

Based in Caulfield North, this Melbourne digital marketing agency works with Australian service and ecommerce businesses seeking measurable returns from their online marketing rather than vanity metrics like clicks. The team, which operates without lock-in contracts, positions itself as a Google Partner and structures its offering around Google Ads, SEO and web design for small to mid-sized businesses looking to grow revenue and customer volume. Services cover Google Ads management, Google Shopping ads, Google Remarketing and social media ads on the paid side, alongside SEO services including AI SEO, Local SEO and Ecommerce SEO. Content work spans content marketing and email marketing, while web offerings include WordPress website builds and landing page design. The agency also lists AI strategy work aimed at improving visibility in tools such as ChatGPT, Google AI Overviews and Perplexity. Its stated method begins with developing a customised digital marketing strategy tailored to a client's specific business needs, followed by implementation of tactics across multiple channels with ongoing monitoring and optimisation of data to improve results over time. New engagements typically start with a free Google Ads audit and strategy session conducted by a member of the team. The agency also offers lead conversion services, using lead magnets and email sequences to turn generated leads into customers.