DNA

Based in Scottsdale, Arizona, DNA is a small marketing team, founded in 2005 and staffed by one to ten people, that works with B2B technology companies preparing for growth or acquisition. Rather than positioning itself as a general marketing vendor, the agency frames its work around fractional CMO leadership paired with hands-on execution, aimed at founders and leadership teams who are managing marketing themselves alongside sales, product, and operations. Its stated client base spans multiple industries, with figures on its site citing over 52 clients served and more than 182,364 leads generated for those accounts. The declared service set covers search engine optimization, marketing strategy, web design, and social media marketing, delivered under a model that combines strategic positioning with what the agency calls tactical execution across the channels buyers use. Core offerings described on the site include B2B marketing services and lead generation services, supported by tools such as a campaign ROI calculator and structured plans and pricing tiers. The agency also references a campaign request form and an SEM program onboarding process as part of how new work is scoped and started. Its stated focus is on building brand equity and creating predictable, scalable pipeline rather than relying on one-off tactics, with reported figures including 14% year-over-year client retention and one successful client exit cited as an outcome of this approach.