Due North

Based in Herston, Australia, this agency works with B2B professional services, industrial and manufacturing businesses, and tradies looking to grow sales and customer service capacity without expanding headcount. Its site presents a small team (1-10 people) positioned as a guide for businesses seeking to convert marketing effort into measurable revenue outcomes, framed around three stages: more leads, better quality leads and cheaper lead costs. The agency's outlook centres on freeing sales and service staff from repetitive, low-value tasks so they can focus on selling, serving and building relationships. Declared services span Search Engine Optimization, Digital Strategy, Marketing Strategy, Pay Per Click and Web Design, alongside website content and lead nurture work. The site also describes an AI-focused offering, including AI consulting, sales and customer service automation, and a set of AI agents — web chat, email, voice and avatar agents — intended to handle routine enquiries, lead qualification, follow-up and admin tasks such as quoting. Work is organised along a short, medium and long-term roadmap, moving from AI consulting and initial chat or email agents through to voice-based receptionist and sales agents. The material also references answer engine optimisation as part of the search-related offering, alongside more traditional Google Ads and SEO services aimed at generating and nurturing leads for the client types served.