DUO Marketing + Communications

Based in Cape Town and founded in 2004, DUO Marketing + Communications is a technology-focused PR and marketing agency working with technology brands across South Africa and Sub-Saharan Africa. The agency positions itself as a specialist partner for tech innovators, and operates as the exclusive African partner of Collectivist and a member of The Plexus Group, a network of ICT-focused PR agencies spanning more than 45 countries, giving it a channel for connecting African tech brands with international PR expertise and global tech companies with African market access. The team size is small, consistent with a specialist agency model rather than a full-service generalist shop. Services are organised across four areas: communications, marketing, digital, and design. Communications work covers PR strategy, media relations, crisis communication, media training, media events, investor relations, internal communications and personal profiling. Marketing services include messaging and branding, research, white paper development, visual language, advertising and media buying. Digital marketing covers SEO, PPC, lead generation, social media strategy and advertising, website development and maintenance, email marketing, webinars, podcasts and blog content writing. Design services include branding and identity, video production, website and webpage design, custom newsletters and graphic design. The agency describes its approach as integrating and amplifying PR with digital tactics, combining media relations with paid media placement, advertorials and lead generation to connect communications output with measurable business objectives.