Echo Marketing

Based in Haarlem, Netherlands, Echo Marketing is a small digital marketing agency, with a team of one to ten people, founded in 2016. It works with businesses ranging from startups to established brands across multiple industries and runs campaigns in English, Spanish, Dutch and German. The agency is recognised as a Google Premier Partner and is led by founder Patrick Lotte. Echo Marketing's services span Search Engine Optimization, Pay Per Click advertising, Conversion Rate Optimization, Digital Strategy and Social Media Marketing, alongside website design, YouTube advertising, email marketing automation and generative engine optimization for AI-driven search platforms. Its SEO work covers keyword research, on-page optimization, link building and technical SEO, intended to build organic traffic that reduces reliance on paid channels. Paid advertising services include campaign strategy, ad copywriting, A/B testing and performance tracking across search, YouTube and social platforms such as Meta and LinkedIn. Conversion optimization is handled through user behaviour analysis, landing page and form optimization, and heatmap analysis, aimed at turning traffic from SEO, ads and video into customers. Generative engine optimization addresses AI search visibility, LLM-ready content, answer engine optimization and AI citation strategy. Email marketing and automation services include campaign creation, lead nurturing, and audience segmentation, designed to work alongside the other channels to support customer acquisition and retention.