ER Marketing

Based in Kansas City, Missouri, ER Marketing is a B2B agency founded in 2001 that concentrates on the building industry, working with manufacturers, distributors and dealers. Over its history the agency has positioned itself as a specialist channel partner for these businesses, aiming to help them strengthen brands, connect with customers and grow within the building sector rather than serving a broad cross-industry client base. The agency's capabilities span strategy, branding, social media, SEO, PPC, content marketing and web development. Its branding work is described as the foundation that ties a client's broader marketing strategy together, while campaign strategy is built to reach customers at different points of the funnel through integrated marketing campaigns. SEO is offered as a managed, expert-driven service for clients who recognize its necessity but may not understand its technical layers. PPC advertising is positioned for businesses seeking both immediate visibility and long-term growth, with reference to boosting brand awareness through paid search and display ads. Social media services cover both organic and paid execution, and content marketing draws on the team's experience in the building industry to produce industry-relevant material. Web development is geared toward building customer loyalty and brand reputation through website design and execution. The agency also publishes a quarterly print magazine, Navigate the Channel, and holds Google Partner status with Google Ads Search, Display and Analytics 4, as well as Microsoft Ads.