Firewire Digital

Based in Newcastle West, Firewire Digital works with Australian brands seeking to grow revenue through search visibility rather than rankings alone. The agency describes itself as serving businesses across e-commerce and other sectors, including clients on Shopify and WooCommerce platforms, and states it has worked with more than 100 Australian brands. Its focus spans organic search, paid search and emerging AI-driven search surfaces such as ChatGPT and Perplexity, positioning itself for businesses whose customers now split their search behaviour across traditional and AI-powered channels. The agency's core services include Core SEO (technical, content and authority work), Local SEO (Google Business Profile and multi-location management), and e-commerce-specific SEO covering category, product and faceted-navigation optimisation, with dedicated Shopify and WooCommerce offerings addressing duplicate URLs, app speed and plugin bloat. On the paid side, it runs Google Ads and ChatGPT Ads. Its named methodology, Earned Presence, is structured in three stages: Discover, mapping where buyers search against product margins and lifetime value; Capture, running SEO, Google Ads and generative engine optimisation (GEO) as a single coordinated engine with shared keyword-to-revenue planning; and Prove, reporting against revenue rather than rankings through live dashboards, weekly walkthroughs and quarterly reviews. Tools referenced include Ahrefs, Moz, Google Search Console, GA4, Keyword Insights, SerpApi, DataForSEO and Google Ads.