FLOQ Consulting

Based in Darlinghurst, Sydney, FLOQ Consulting is a small growth-strategy consultancy led by principal consultant Amanda King, who works directly with the businesses she takes on. The consultancy is aimed at companies that already have execution capability but want senior strategic thinking layered on top — teams that "know where they're heading and need it turned into a plan they can run." Amanda King's background spans fifteen years across APAC, the US and Europe, including a former SEO lead role at Optus, and she contributes to Search Engine Land and speaks on business-led strategy internationally. FLOQ's stated service is Search Engine Optimization, delivered through three engagement models rather than standard SEO execution. Growth Strategy involves a business-led review of a website and brand presence to set growth priorities and sequence them. Team Training offers sessions tailored to a client's industry and team level, ranging from SEO foundations to LLM readiness, rather than a generic curriculum. Expert Opinion is an embedded advisory arrangement for in-house teams, scoped to specific days and covering operational, executional and strategic decisions. Separately, mentoring is offered one-to-one for SEOs, marketers and agency owners, structured as single sessions, a six-session package, or longer-term arrangements, focused on building business judgment alongside technical skill.