Greg Beddor

Operating out of Portland, Oregon, this consultancy works with local Oregon companies and national brands looking for search marketing tied directly to revenue rather than activity reports. Client engagements span contractor businesses (plumbers, electricians, HVAC, roofing), retail and ecommerce operations, and law firms, particularly personal injury, family law, and defense practices. The team size is small, positioning the practice as a direct, consultant-led alternative to larger agency setups, with communication described as plain and methodology as technical. The service set covers Local SEO, National SEO, AI Search Optimization, and Google Ads management, alongside digital strategy, content marketing, ecommerce marketing, PPC, social media marketing, affiliate marketing, and sports marketing. Local SEO work includes Google Business Profile optimization, near-me ranking strategy, citation cleanup, review systems, city-specific landing pages, and schema and on-page technical adjustments aimed at map pack visibility. National SEO involves a planned content agenda, topical authority building, scalable content production, outreach, Core Web Vitals attention, and keyword strategy mapped to commercial intent by vertical. AI Search Optimization targets citation in AI Overviews, ChatGPT, Claude, and Google's AI Mode through entity signals, structured authorship, and content built for extraction. Google Ads management focuses on identifying wasted match-type spend, missing negative keywords, and faulty conversion tracking, then scaling remaining budget against cost-per-qualified-lead metrics.