Hamlin Consulting

Sydney is the base for this one-person SEO consultancy, run by Chris Hamlin, who has worked in search since 2003. Rather than a traditional agency setup, the practice positions itself as an embedded specialist, joining client teams directly rather than operating at arm's length. Clients span ecommerce, travel and automotive, finance and property, and healthcare sectors, and the consultancy also works behind the scenes as a white-label partner to other digital agencies, supplying senior SEO expertise for account management and client pitches without being client-facing itself. Core services centre on embedded SEO strategy, described as the main specialty, involving data-driven planning aimed at sustained organic growth developed alongside internal marketing and development teams. Technical SEO work covers detailed audits and management of website migrations, including risk assessment and execution planning for both small projects and large-scale international or multi-site moves. A further service area addresses AI and product SEO, focused on integrating large language models and generative AI tools into existing SEO and content workflows. For agencies, support extends to building and running SEO offerings, managing client accounts, and assisting with new business pitches. Additional project and product support work applies an SEO and UX perspective to broader digital initiatives, and communication with stakeholders—from developers to executive teams—is handled directly as part of the embedded model.