Hero Factory

Based in Zagreb, at the Zagreb Innovation Center, Hero Factory is a small digital marketing team working primarily with web shops and eCommerce businesses. The agency's specialities center on web shop marketing and analytics, reflecting a focus on online retailers looking to grow through data-driven channels. Prospective clients are offered an initial consultation, described as a free workshop-style meeting held once a collaboration is confirmed, during which the agency outlines a short analysis and potential directions across at least three focus channels for growth. The service range covers PPC across Google, Facebook, Instagram and LinkedIn ads, email marketing, social media management, SEO, conversion rate optimization (CRO), chatbot development, marketing automation, and web shop creation. A distinct offering is SuperVision, a dashboard for real-time analytics tracking, supported by a checklist tool aimed at helping web shops identify gaps in their analytics setup and common mistakes that lead to lost revenue. The agency describes its working method, referred to internally as the HF methodology, around principles such as treating client results as their own, encouraging client autonomy, providing ongoing advice and education, applying a research-oriented mindset, and using storytelling in analytics reporting, with a stated preference for direct, no-nonsense communication.