Hinch Digital

Based in Cardiff, Hinch Digital trades online as Appear Online and works as a search marketing partner for businesses across various industries, ranging from start-ups to more established brands. Its client base spans sectors such as tool and plant hire, wine and liquor retail, data centre and colocation services, estate agency, dental practices, and e-commerce brands selling products like coffee and juice cleanses. The agency positions itself around measurable, long-term results delivered through search engine campaigns rather than one-off projects. The core service offering covers Search Engine Optimisation, including local SEO, e-commerce SEO, technical SEO, and website migration support, alongside white label SEO for agencies needing outsourced delivery. Backlink building and white label link building sit alongside digital PR as part of its off-site work, and it also runs Google Ads (PPC) campaigns. A newer strand of its offering addresses AI-driven search, described as AI SEO or Generative Engine Optimisation, aimed at improving how brands are surfaced within large language models and AI platforms rather than only traditional search engines. Case studies referenced on its site describe managed SEO campaigns for Shopify e-commerce sites combining on-site SEO, technical fixes, and link building, as well as local SEO work helping a Cardiff estate agent compete for property sales, lettings, and student housing enquiries.