Hornet Marketing

Based in Glebe, New South Wales, Hornet Marketing works with small and medium businesses across Australia that need predictable, structured revenue growth rather than one-off campaigns. The agency is led by Morel Hudson, who brings a background of over 40 years in sales, marketing, and digital experience. Its client focus centres on trades, professional services, engineering, metal fabrication, light manufacturing, and retail; it does not take on work in telco, finance, pharmaceutical, biotechnology, or real estate sectors. The team combines a local internal group with collaboration specialists to handle strategy and execution. Services described include Google Ads campaigns (with over $450K managed annually), CRM campaigns, SEO, sales lead generation, website design and development, EDM marketing, social media management, hosting, and consulting. The agency's approach centres on building "revenue systems" rather than isolated marketing activities, combining marketing and digital strategy with execution across web development, graphic design, branding, and account-based management. Work is organised into areas of brand value building (marketing and digital strategy) and sales revenue building (lead generation tactics). Case studies referenced include work for businesses such as BAB Aluminium, Top Dollar Metal Recyclers, Your Divorce, Pool Savers, and Red Fox Removals, reflecting the agency's stated focus on B2B SME clients and its aim of converting marketing attention into measurable, scalable revenue outcomes.