Infinity Online

Based in Wivenhoe, near Colchester, Essex, Infinity Online is a one-person digital marketing consultancy run by Robin, the principal consultant, who draws on two decades of experience in both client-side and agency-side roles. The consultancy works with businesses seeking to improve tracked outcomes such as enquiries, leads, sales and revenue, often acting as an extension of a client's existing marketing and operations teams. Past working relationships referenced include contacts from an eCommerce retailer, a digital agency, a manufacturer, a web hosting company and other marketing and SEO agencies, indicating a client base spanning ecommerce and B2B sectors rather than a single industry focus. The core specialisms are SEO, PPC and UX, supported by wider declared services including digital strategy, business consulting, advertising, affiliate marketing, conversion optimisation and market research. The stated approach is structured in three stages: advising and collaborating with internal teams and external partners to provide recommendations; planning and deploying changes through a flexible, prioritised process of discovery and definition; and an ongoing cycle of "digital improvement" involving iterative enhancements, results tracking and decisions on whether to accelerate or adjust the campaign or website in question. Work is carried out directly by Robin rather than through a larger team, and initial contact is handled by phone, email or LinkedIn message, with the registered office available by appointment only.