Inicio One

Based in Cape Town, South Africa, Inicio One is a small digital agency working with brands and businesses looking to build or grow their presence online. The team, sized between one and ten people, positions itself as a specialized firm covering the digital surface of a business from the ground up, working across web development, design, content and social platforms rather than a single niche. Its stated approach begins with an analysis phase covering the brand, competitors and target audience, from which a step-by-step strategy and tailored framework are built for each client. Services described include web development covering website creation, optimisation and maintenance, and web design focused on UI/UX experiences, responsive layouts and the visual appearance of a site. Content writing is offered as a distinct service, encompassing research, writing and editing of content alongside SEO optimisation. Social media work is split into two areas: social media marketing, which involves post scheduling, content posting and audience engagement, and social media design, which produces posts and customised, scheduled content for various platforms. Alongside SEO, graphic design and social media marketing, these services are aimed at giving clients a consistent online presence across their website and social channels, supported by a structured, research-based planning process before execution begins.