JSB Collaborative

Based in Rochester, New York, with a second office in Manchester, New Hampshire, JSB Collaborative is a small SEO consultancy operating with a team of ten or fewer. The agency works with businesses seeking search engine optimization, web design, branding and content marketing, and it also lists cannabis SEO as a specific area of focus. Its approach centers on treating SEO as a discipline distinct from those who merely sell it, positioning the work as ongoing analysis of Google's search behavior rather than a one-time setup. The consultancy's stated services include SEO consulting, on-page optimization, technical SEO, keyword research and WordPress design and development. On-page work is described as measurement-heavy, aimed at directing strategy through close analysis of page elements. Technical SEO covers how Googlebot crawls and interprets a site's setup, including issues such as site search functions, trailing slash redirects, WWW handling and multi-language pages. Keyword research is framed around document retrieval principles, building topical content around a site's existing document set rather than relying strictly on exact-match terms, with attention to how Google's query processing interprets different phrasings of the same topic. For web development, JSB Collaborative builds WordPress sites with SEO integrated into the site architecture from the outset, drawing on a network of developers assigned to projects based on the specific technical needs involved, since the agency does not maintain a large in-house development team.