Kollective

Based in Athens, Kollective is a small digital marketing agency (team of 1-10) founded in 2011 that works specifically with boutique hotels and resorts worldwide rather than serving general business clients. Its focus is narrow and industry-specific: helping independent hospitality properties increase direct bookings, improve performance, and build long-term growth rather than relying solely on third-party booking platforms. This specialization suggests a client base of independently owned or small-group hotels and resorts seeking alternatives to OTA dependency. The agency's declared services cover Search Engine Optimization, Pay Per Click advertising, and Web Design, with website work described as custom rather than templated. Given the stated focus on direct bookings, the SEO and PPC work is likely oriented toward driving qualified traffic to hotel booking engines, while the web design service centers on building custom sites tailored to individual properties rather than generic hospitality templates. The site itself uses tracking and analytics tools, including Google and Microsoft-based statistical and marketing cookies, indicating that performance measurement and conversion tracking are part of how the agency monitors campaign results for clients. No specific tools, pricing structures, or campaign methodologies beyond these three core service areas are detailed.