Lightburn

Based in Milwaukee, Wisconsin, Lightburn works with mid-size B2B organizations that need to bring order to a fragmented digital setup and build marketing infrastructure that supports growth. Rather than treating website management and marketing as separate functions handled by different vendors, the agency designs programs so that strategy, design, and the underlying technology work as one connected system. The team has been in operation for a reported 28 years, with an average client relationship of seven years and average employee tenure of six years, and cites a 94% year-over-year client retention rate. Services span SEO, UX/UI design, web development, pay-per-click, and other digital marketing disciplines, organized around specific business problems such as underperforming websites, unclear marketing ROI, and busy-but-unproductive marketing activity. Work includes rebuilding websites so they convert and scale alongside sales efforts, running full-funnel lead programs tied to attribution dashboards rather than surface-level click metrics, applying AI-powered automation to reduce repetitive marketing tasks, and producing roadmapping and reporting that link digital activity to broader business outcomes. Case studies reference measurable results such as improved site uptime, faster page speed, and increases in conversions and new users, particularly for organizations moving from a passive online product catalog toward an active buying-journey model. Platform expertise and technology-specific work, including CMS platforms such as Umbraco, are also part of the agency's offering. Contact and project scoping typically begin with a direct conversation about the client's current digital program.