Lunar Strategy

Based in Lisboa, Portugal, Lunar Strategy is a small agency (1-10 people) founded in 2019 that focuses exclusively on the crypto and blockchain sector. It works with founders and teams building in web3, covering projects across DeFi, AI and RWA (real-world assets) niches, from early-stage launches to more established ecosystems. According to its own materials, it has worked with over 250 ecosystems and projects in the crypto space, positioning its work around what it describes as the "infofi era." The team includes a managing partner and staff dedicated to business development and investor relations, reflecting a focus on connecting projects with funding and industry contacts alongside marketing support. The agency's declared services span Search Engine Optimization, Blockchain Marketing, Social Media Marketing, Content Marketing and Public Relations, tailored specifically to crypto and web3 clients rather than general businesses. Beyond these core services, Lunar Strategy runs structured acceleration programs, including an Ecosystem Accelerator, an AI Agent Accelerator, a DeFi Accelerator and a TGE (Token Generation Event) Accelerator, aimed at supporting projects through specific growth stages. It also offers verified Telegram channel services and a brand kit resource. Engagement typically starts with a free consultation or direct contact via email, Telegram or a project inquiry form, where prospective clients indicate an estimated budget range and project details before discussions proceed.