Magnetize Ltd.

Based in Birmingham, Magnetize works with service businesses whose sales process involves enquiries, calls and lengthy consideration periods rather than instant online purchases. The agency focuses on sectors such as healthcare (including private clinics and IVF/fertility clinics), financial services, funerals, the lift industry, and travel and leisure, as well as SaaS and B2B companies. Its stated aim is to serve clients where revenue depends on qualified leads and pipeline quality rather than raw click volume or cheap conversions, addressing situations where PPC reports appear healthy but do not translate into actual sales. The agency's declared services are SEO, PPC and social media marketing, with particular emphasis on Google Ads, Microsoft Ads, Meta Ads and LinkedIn Ads for lead generation. Its described method involves first understanding a client's commercial model — margins, capacity, sales process, locations and customer lifetime value — before building campaigns. On search, this includes setting up clean tracking, CRM integration and offline conversion imports so that platforms optimise toward genuine sales opportunities rather than form fills. On paid social, campaigns on Facebook, Instagram and LinkedIn are built to generate demand through qualifying lead forms and landing pages, feeding into the same CRM and offline-conversion tracking used for search. The team states it applies query filtering, audience layering and landing-page discipline across campaigns, and that account staff are specialist PPC practitioners selected through a national hiring process rather than generalist account managers.