Makeway

Based in Rochester, New York, Makeway is a small digital experience agency founded in 2010, operating with a team of one to ten people. The agency positions itself around guiding and elevating brands, working with clients who are looking to increase visibility, stand out from competitors, or solve efficiency challenges within their organizations. Its stated focus spans strategy, creative work, design, and development, suggesting a client base that includes businesses seeking a full rebrand or a redesigned digital presence rather than a single isolated deliverable. Services described on the agency's site include website design and development, touchscreen design and development, branding services, digital tools, workshops, and ongoing maintenance and support. Declared specialisms also cover search engine optimization, graphic design, logo design, and web design, positioning the agency to handle both the visual identity side of a brand and its technical execution online. The workshop offering points to a collaborative approach where clients are brought into problem-solving sessions rather than simply receiving finished assets. The inclusion of touchscreen design and development as a distinct service line indicates work extending beyond standard websites into interactive or in-person digital experiences. Maintenance and support services suggest the agency continues working with clients after a website or branding project launches, rather than limiting engagement to a single build phase.