MB Production

Based in Noyal-sous-Bazouges, France, MB Production is a one-person freelance operation run by Maxence, offering strategic and branding support to businesses since 2009. Clients range from artisans, restaurateurs and shopkeepers to entrepreneurs, and the freelancer has also worked within agencies on client projects. Over the past three years, part of the practice has focused specifically on helping companies communicate with video-game consumers, developing creative content designed to connect brands with gaming audiences under the Esportizer offering. Testimonials mention long-term collaborations, including work on jersey design for an esports structure and website development for newly created businesses. The service range covers three main areas: strategy, identity and web/communication. Strategic work includes audits, positioning advice, marketing promise definition and artistic direction. Identity services cover naming, branding, logo design and graphic charters. Web-related work includes web design, website development and SEO, alongside social media management. Communication services extend to digital marketing, email campaigns, advertising campaigns and printed communication materials. Portfolio examples referenced include projects such as DXM, La Boîte à Textes and Esport-Staff. The agency positions itself around combining strategic consulting with graphic and web execution, applying this either to general business clients or, more specifically, to companies seeking to build a marketing presence within gaming culture through tailored visual and content concepts.